2/3/16
(Week 7)
Fatin
Nadia Binti Ishak (300 422 242)
Typography
Lecture:
Font
size, even 8 point (different size): base lines and Ascender.
Longer
Width: The larger the body type.
Column
type in typography: The best 50 characters not more than 65
characters.
Font
size determines line length.
Character
& Word space: 'Kerning' is when you want to adjust space between
letters, 'Widows' and 'Orphan', 'Tracking' is when you want to adjust
space between words. 'Raging' is an irregular result at the end that
is not smooth.
Special
Characteristic is when you want to give special character, for
instance from adobe illustrator you click 'type' then click 'glyph'.
Or else, from window, you can click 'accessories' then click
'character map'. Other example of it will be, 'ligatures'/ 'swashes'
(which cannot be used together) /For Gothic font, there should be no
capital letters.
Line
Spacing: 'leading', point size 8pt after that only two or three point
larger.
Alignment:
'flush left' & 'rag right'.
Spacing:
Don't double space, press 'shift' then press 'enter'.
Blogger:
Click (Tx) to delete type formatting.
No
paragraph space on blog but indent: in order to signify a new
paragraph.
Please
avoid 'Widow' and 'Orphan'.
Instruction:
Task
2 (10%): Ad Expression
You
are required in this task to express the headline of a black and
white advertisement for Tiger Balm. The ad must express to the type
the inherent meaning of the words in context of the Ad.
The
copy for the Ad is as follows:
Headline:
FEEL THE HEAT!
(For
further instruction, please refer to the link below)
Process
:
Continuation
from last week eportfolio :
Firstly,
I would like show a book that i had constantly refer to besides
YouTube videos,
Adjustment
& Amendment:
Based
on Mr. Vinod general feedback, I realized that i need to make little
adjustment of my work; he says that font for words should be
compatible with each other. Even though, I am using the same basic
Zebrawood Standard for all font, i can see that it doesn't not really
fit example for word "feel the" with the word "heat".
(1)
(2)
Basic
explanation:
Then
I have decided to add the stripes element inside the word "feel"
and "the" using the calligraphy pen from the adobe
illustrator. Basically, it will represent the tiger stripes; also it
looks much better and more compatible with the word "heat"
since it already has few elements originally inside the font.
(3)
Final
Submission:
I've
changed the arrangement style of the headlines, for the word "feel",
i have changed the Bend to 20% with warp from the > envelope
distort >
.
Rationale
behind the Ad Expression:
Reason
is because, I that it looks nicer and harmonious combination of
words, it is in the medium size, but for the word "the", i
have added the stripe element inside the font and I chose it to be
the smallest in size and in normal arrangement of straight line.
Since,
I am focusing more on the word "heat", i did not add any
elements inside the font, but instead the original font has already
provided few elements in it, for example, there is a little dot or
round shape of elements in it which can represent sweat or drops of
water, hot things can cause sweat on the human body. I used the
biggest size of font for the word "heat", so its
catching-eyes people can see it clearly.
As
a conclusion, I basically chose Zebrawood Standard Fill font and
Zebrawood Standard Regular font because both came from a similar
basic group of font, it looks more compatible especially when I added
the stripes. Then the font itself has the curves and unique design at
every angle of the alphabets which similar to flames or fire shapes.
For the word "heat" original elements in it already
represent the meaning that i am trying to express for the headlines.
Type
Creation: Type Expression (Task 2)
(4)
Feedback: According to Mr. Vinod, i should make it in portrait style rather than landscape style. For the headlines mine is decorative, for word "heat" instead of doing that i should change the gradient of the font, he understand that i want it to shows contrast of colour from white to black (bottom to up) which represent flames. However, Mr. Vinod giving me credit for the arrangement of the copy ad because he says it is good that i have follow his instruction that it should be between 50 to 65 letters in one line and the logo is in the same line and size as the copy. There are also smooth kerning and raging for the copy.
Reflection:
Experience;
Based
on my experience, I can say that to create a headline is not an easy
task, if we think that it looks nice others may not think so. I need
to do a lot research and basically try again the product in order to
get an inspiration on how to express the headline.
Observation;
Through
my observation, I can say that my work doesn't look professional,
even though i had a lot of idea in my mind, it's just that i am not
sure how to use the adobe illustrator fully and express my ideas. I
had constantly referred to YouTube video and few textbooks, just to
create some simple elements in my work.
Finding;
I've
found that, through experience and research i can actually come out
with something that hopefully meet the task requirement. Time
management is very important too, because i can say that so far all
of the tasks i did really consume a lot of time, and last minute work
doesn't really work for me.
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