Wednesday, 17 February 2016

Typography : (Week 5) Type expression

 
17.2.16 (Week 5)
Fatin Nadia Binti Ishak (300 422 242)
Typography
Lecture: 
Last week was a public holiday, so Mr. Vinod explain further detail about the type expression from Facebook typography group, for our reference :
Students, 
Now that you have chosen your words and developed your ideas for expression, the next stage is to realize the expression digitally using the fonts supplied.
After digitizing the work, include a brief explanation how/why the words chosen relates to you. Include this in your submission in the final word document (hard copy printout and screen grab)
Students, the task requires you to choose an appropriate font and arrange it in a unique way so as to express the inherent meaning of the word you chose. You may find your appropriate font from the font folio that has been provided. Remember you are not to create a font or distort the font when attempting to express the meaning. View the examples I provided below.
For those of you who haven't completed your work for this week and uploaded it onto your respective eportfolios, you have till Friday to do so failing which I shall mark you absent for the online class today.

Instruction:
Type expression (20%)Task 1: Identify 4 words that describe you. You will then express typographically the meaning of these words without the aid of a visual. You are only allowed to manipulate the type to express the inherent meaning of the chosen words.
Draw two 7cm squares on an A4 graph paper using a pencil. Ensure the boxes are centered vertically and horizontally in the A4 paper. Do the same for two other sheets of paper to obtain 4 squares in total.
Draw and express you respective words. Upon approval digitize your artworks using Adobe Illustrator and print them out. Update your eportfolio throughout the task and ensure every aspect of the process is documented methodically.
Marking criteria: Your work will be judged on whether you have been able to capture the meaning or action of the chosen words through your designs. The designed words in the type expression task must showcase sensitivity in balance, proportion and composition. It must reflect the inherent meanings of the words. You will be judged on whether you have demonstrated critical thinking and exploration. This evidence must be visible in your postings in the e portfolio and your in-class process work. 

Process:
From the previous e portfolio week 4, Mr. Vinod giving me feedback by saying that i need to make changes and refer to the example given by him, so i went through again the examples and asking few of my classmates on how to exactly doing it, they did explain to me and i came up with a new ideas. I did also make few changes based of the word chosen. 
Finally, i chose four words to best describe my personality; Active, Complicated, Stubborn and Organized.I refer to few pictures from Google; 
YouTube videos does help too ;
Refer to the link :
Refer to the link :
Result: By using Graph Paper (7 x 7)
1)
Word: Complicated (font ; Americana Std)
Reference for expression: Spiral & Round
2) 
Word : Active (font ; Flyer Lf Black Condensed)
Reference for expression : Star
3) 
Word: Organized (font; Italia Std Book)
Reference for expression: Pyramid
4) 
Word: Stubborn (font; Antique Olive Std - Black)
 Reference for expression: Palm / Hand
By using Adobe Illustrator;
Personality: COMPLICATED
5)
Rationale behind the word, complicated:
I chose ‘American Std’ font for the word (COMPLICATED) .I was referring to spiral shape, and later it turns out into a round shape, the word is very close to each other and it shows how hard and complicated to read it. I am a very complicated person because it is very hard for others to understand me, I can easily change my mind, my mood, how I dress up and others, also I am a very mysterious, and unpredictable individuals, according to people who is close to me.
Personality: ACTIVE
6)
Rationale behind the word, active:
For the word ‘ACTIVE’, I chose Flyer Lf Std B,   I used ‘star’ as a reference in order to express it because, usually star is everywhere, seem like the word active. I am a very active person, because I cannot sit and waste time,’ in my mind, I always want to do and achieve something, I love sports, shopping, traveling and I am a student, mother and gym owner at the same time, I do a lot of things at the same time, and enjoying it.
Personality: ORGANIZED
7)
Rationale behind the word, organized:
ORGANIZED is the best word to describe me, for the font I chose ‘Italia Std Book’, and I was referring to a pyramid shape, because I believe that it will be easier for us to achieve our goals or be successful if we are well- organized person, the bottom of the pyramid is always bigger than getting smaller to the top, it shows that, at first we need to do a lot of work before achieve one best result, which will be at the very top of the pyramid. People will agree by saying that I am a very organized person, I prefer to do things systematically and not last minute, so I can perform better, example I will documented information that I get in order to e successful, so others cannot easily go against me.
Personality : STUBBORN
8)
9)

Lastly, for the word STUBBORN, I chose to use an Antique Olive Std – Black. For the expression part I was using the symbol of ‘Palm’ as an example. It is because, usually stubborn people will not listen to others, so when others say something about them or ask them to change their decision or attitude, they will not listen and will usually say, ‘Talk To My Hand’, so I believe that palm is the best symbol to express the word stubborn. According to my Husband and Parents, I am very stubborn individuals, and I rarely follow what they said, it is almost impossible for me to change my decision based of other people, and people who is close to me will say that I am very cold and have a heart of stone. 
FINAL SUBMISSION:
COMPLICATED;
ACTIVE  (Re-submission - Font (Monotype Corsiva);


ORGANIZED;
STUBBORN;
Type Creation : Type Expression Task two
(Final Word Type Creation)
10)

Close -up: Type Creation (Type Expression)
11)
12)
Feedback:
From Facebook message; 
Mr. Vinod :" Nadea, it wasn't exactly what I was expecting however it was incorrect either. It was an interesting approach you took and I'm very interested to hear what you have to say in the discussion where you will get more feedback. From me and everyone else."
Feedback in the class discussion;
After explained in the class why my work in a such different ways, their feedback was ;
Classmate : According to them my approach was different and looks good, Zamen and few others like the arrangement of word "stubborn", which was in a palm/hand shape, it is something different and the explanation really represent the meaning of it.
Kylie says that for word "active", she found that the arrangement of the letter should be adjust so easy for people to read it.
"Organized", according to Rahula it look like an arrangement of book, that well organized and represent the meaning.
"Complicated", most of them agree that the arrangement is good"
Basically, most of them says that my work in the adobe illustrator look better and good compare to the example from the graph paper.
According to Mr. Vinod:
Word Organized = 'At first I wonder why organized were not arranged in a normal way, but after listen to the explanation about the relation of it with arrangement, it does work'.
Word Complicated = He like it, and according to him spiral shape can be done in circular but more complicated, but right now the round shape is still fine.
Word Active = 'I think u had an idea there but there is readable issue if people don't know where to begin with, but if you arrange or place it in a certain way and choose certain type of font, you could show the activism there, it is challenging but you may choose italic font'.
Word Stubborn = 'If you learning illustrator for the first time, it is not an easy things to create, however you manage to do it and it does look good'.
He also add that an Antique Olive Std – Black font i used, was a really good choice.
Reflection:
Experience;
Type expression is somehow difficult task for me, because I don't really understand what the task require me to do, I did few trial and error from the previous e portfolio, and made a few changes after receiving the feedback from Mr. Vinod
Observation;
Creativity is really important for this task, most of the time I use YouTube as a main reference, my hand was shaking when I try to do it on the adobe illustrator, i need to keep referring to the YouTube video on how to drag the word and etc., at some point I was very panicky because the things I have created looks really ugly, then I need to start all over again, which was really tiring.
Finding;
I have learned a lot through the process, patience is the main important thing when using adobe illustrator, if I'm not careful enough things will go wrong. I did learn new things and technique on adobe illustrator too. I have spent about few hours just to create, one word of expression using adobe illustrator. At the end, to come out with word of personality that best describes me is something that i am familiar with.













No comments:

Post a Comment